The retail division of PopUp Agency
Retail.
Made Turnkey.
Your U.S. retail partner.
From first address to daily operations.
Store design, brand identity, build delivery and management for international brands, new locations and seasonal retail.
Store delivery & operations by Retail by PopUp.
Interior concept by VAUST for Adidas Y-3.
Some of the brands
we work with.
Brand identity, store design & build by Retail by PopUp.
Store design & physical brand identity
A store that feels
like your brand.
We create new brand identities and bring existing ones into physical form. Our work covers wordmarks, typography and graphics alongside store layouts, materials, fixtures and product displays.
- Brand identity creation & renewal
- Store concepts, layouts & materials
- Signage, displays & spatial graphics
Selected stores / Built spaces
Stores we’ve helped create and operate.
Mid-term & managed retailA managed Y-3 flagship in SoHo.
Location & leasing strategy / Store development / Design & build coordination
U.S. market entryCandyKing’s first permanent U.S. store.
U.S. retail development / Store design & build / Staffing & daily operations
Brand renewal & expansionA renewed identity and Williamsburg flagship.
Brand identity / Store design & build / Visual merchandisingMid-term & managed retailY-3 at 8500 Melrose Avenue.
Retail development / Design & build coordination / Opening productionFor international brands
Opening in the U.S.?
We can be your local team.
We help you find a property, develop the store and put a team on the floor. Your headquarters stays involved in brand and product decisions while we handle the full scope of the local launch.
Your first U.S. storeStart with a working brief
A partner for the whole store
From finding
the space.
To running it.
Come with an early idea, a location or an existing design team. We can shape a complete retail partnership or a focused scope around what you need.
How we can work togetherU.S. market entry
Open in the U.S. with a local retail team.
Store design & physical brand identity
Identity, interiors and product displays, designed together.
Seasonal & pop-up retail
A store for a launch, a season or a limited run.
Mid-term & managed retail
Store development and daily management in one partnership.
New-market expansion
Open the next location with local support.
Store design & build
Store concepts, fabrication and installation.
Venue scouting & leasing
Compare locations before committing to a space.
Rendering → Reality
Y-3 West Hollywood: concept and completed store.
Compare VAUST’s interior concept with the completed Y-3 display wall. Retail by PopUp supported store delivery and operations.
Reality
RenderingInterior concept: VAUST for Adidas Y-3. Retail by PopUp: store delivery and operations. The images show slightly different viewpoints.
Explore the projectDrag to explore. Keyboard: focus the slider and use the arrow keys.
Beyond opening day
The store opens.
The work continues.
Staffing, customer service, stock and merchandising need attention every day. We can manage that work for your store.
At CandyKing on Bleecker Street, our role includes staff training, customer service, merchandising and replenishment, with marketing coordinated alongside CandyKing’s global team.
See the CandyKing operating partnershipDefine
What is this store here to do?
Locate
Which space can support it?
Deliver
How does the concept become a store?
Operate
Who manages the team, stock and service?
The retail journal
Before you sign. Before you build.
Market entry / 4 min read
Your first U.S. store starts before the lease.
Storage, staffing, stock and service can change which property makes sense. Bring them into the search before you fall for a storefront.
Read the article02 / Retail strategy
Pop-up, mid-term or flagship: which store fits the plan?
A short run, a longer trial and a flagship involve different commitments. Compare what you want to learn with what each format takes to operate.
3 min read03 / Design & delivery
What a store rendering leaves out.
The image can show the design beautifully. Product capacity, maintenance, fabrication and the work of running the store need a closer review.
3 min readSave your target market, timing and questions for our first meeting. No email required.
A few practical questions
Let’s get
specific.
Early in the process is a good time to talk.
Do you work with international brands opening their first U.S. store?
Yes. Retail by PopUp helps international brands connect U.S. location strategy, store development, staffing and operations. CandyKing’s first permanent U.S. store on Bleecker Street is one example of that local partnership.
Can you manage the store after it opens?
Yes. Depending on the agreed scope, our team can handle staffing, training, customer service, merchandising, replenishment and day-to-day site coordination. We define responsibilities with your team before launch.
Do we need a full-service engagement?
No. We can discuss a complete retail partnership or a focused scope, such as venue scouting, design and build, opening support or store operations.
Which U.S. markets do you work in?
Our retail portfolio includes New York, Los Angeles and New Jersey. We evaluate other U.S. markets around the brand, property opportunity and delivery requirements. Tell us where you are considering opening.
Talk with Retail by PopUp
Tell us about
your next store.
Share the city, the opening you have in mind
and the support you need.