Mid-term & managed retail / West Hollywood, Los Angeles

Adidas Y-3

Y-3 at 8500 Melrose Avenue.

Location: West Hollywood, Los Angeles
Retail program: Mid-term & managed retail
Status: Completed store

Completed Y-3 Melrose display wall with sculptural shelving and suspended lighting

The project

Our work with Adidas Y-3.

Retail by PopUp supported the development and delivery of Y-3’s West Hollywood store, with an interior concept by VAUST. Our role includes build coordination, opening production and the ongoing management of the location.

Interior design concept: VAUST for Adidas Y-3. Retail by PopUp: development, coordination, store delivery and operations.

01 / Inside the partnership

VAUST’s concept, built on Melrose.

The sculptural display wall and suspended lighting are central to VAUST’s interior concept for Y-3. Retail by PopUp supported the coordination and delivery of the store at 8500 Melrose Avenue.

The completed West Hollywood flagship exterior.

02 / Inside the partnership

Preparing the store for customers.

Our role covered build coordination and opening production as well as store operations. The work extended beyond completing the interior to preparing the space and team for retail.

03 / Inside the partnership

Store management after opening.

We remain involved in operations, venue management, maintenance and marketing support. West Hollywood joins the SoHo flagship in our continuing retail partnership with Y-3.