Brand identity creation
Create or update the wordmark, typography, colors and graphics that customers see on the storefront and inside the store.
Visual identity / Typography & graphics / Brand expression
Design services / Retail by PopUp
Store design.
Physical brand identity.
Create a new identity, renew an established brand, or translate your existing guidelines into a physical store. Our work includes brand identity, interior layouts, materials, signage and fixtures designed around the products you sell.
Discuss a design brief
01 / From identity to environment
Design the brand and the space together.
Physical brand identity is the way a brand appears in a store: its storefront, signs, type, materials, fixtures and product displays. For Brooklyn Industries, our work included the wordmark and typography as well as the design and build of its Williamsburg flagship.
Store & spatial design
Shape the layout, materials and displays around your collection, your customer and the way the store will work.
Store concepts / Materials & fixtures / Product presentation
Identity in the details
Design the storefront, signs and display details, then use 3D views to review the space before fabrication and installation.
Signage & environmental graphics / 3D visualization / Design coordination
02 / Inside the design process
From the wordmark
to the store.
For Brooklyn Industries, we developed the identity and the flagship. For Kallu, the product itself informs the proposed interior. Here are the design decisions behind both projects.
Brooklyn Industries / Identity into environment
Brooklyn’s wordmark,
type and store graphics.
The Brooklyn Industries identity work connects the wordmark, typography and LIVE WORK CREATE language. The store then carries that direction into graphics, fixtures and product presentation.
Franklin Narrow Bold typography and the LIVE WORK CREATE language appear in the original identity work below. The renewed identity extends to the Williamsburg flagship and Jersey Gardens outlet.
Kallu Shoes / Proposed Las Vegas flagship
Begin with the shoe.
Design the space around it.
The Kallu study takes cues from the curve of a shoe sole, translating them into arches, portals and fixtures. Warm mineral tones and lighting keep attention on the footwear.
- 01 / Form
The curve of a shoe sole appears in the proposed entrance, arches and product fixtures.
- 02 / Product
Neutral finishes and spaced displays let individual shoes stand out.
- 03 / Service
Seating sits alongside the displays, with stock storage and staff routes considered in the floor plan.
Proposed design for Kallu Shoes. The project is in development; these visualizations show design intent and may evolve through delivery.
04 / Rendering to reality
From a design
to a place.
Explore the sculptural display wall at Y-3 West Hollywood, from VAUST’s interior concept to the completed store. Retail by PopUp supported store delivery and operations.
Move the slider to explore the display wall, or compare the full views side by side.
Reality
RenderingInterior concept: VAUST for Adidas Y-3. Retail by PopUp: store delivery and operations. The images show slightly different viewpoints.
Explore the projectDrag to explore. Keyboard: focus the slider and use the arrow keys.
Identity in practice
Brand identity in the store.
A renewed identity across the Brooklyn Industries flagship and outlet. A new identity and planned U.S. flagship for Kallu Shoes. See the identity and store work for each brand.
Brand renewal & expansionA renewed identity and Williamsburg flagship.
Brand identity / Store design & build / Visual merchandising
U.S. flagship · In developmentA proposed Las Vegas flagship for Kallu Shoes.
Brand identity & strategy / Flagship development & planning / U.S. launch planningKallu imagery shows a design concept. The project is in development, with opening planned for Q4 2026.
05 / Start with your design brief
A new identity.
An existing brand.
A space to rethink.
Share your brand guidelines, product range and any site plans or design work you already have. We’ll discuss whether you need a new identity, a store concept, detailed design or help with the build.
Discuss your design plansExplore fabrication & build servicesCan you create a brand identity from the beginning?
Yes. Brand identity creation can be part of the retail brief. Our Kallu partnership includes developing the identity from the ground up alongside planning for its first U.S. flagship.
Can you design within our existing brand identity?
Yes. We can translate an established identity into a store, or explore a refresh with your team. We review your guidelines alongside the proposed layout, materials, fixtures and signs, so you can see how the identity will appear in the store.
How does the design connect to the build?
We can develop the approved concept through detailed design, fabrication, installation and opening, or work alongside your existing design partners. Responsibilities and deliverables are agreed around the project.
Explore store design & buildFrom the retail journal
Before you begin.
What makes a store feel like your brand?
The answer lives in materials, proportions, product presentation and the small things customers touch.
How to brief a store design partner.
Bring the product, the decisions already made and the things you are still unsure about. The brief can take shape from there.
Talk with Retail by PopUp
Tell us about
your next store.
Share the city, the opening you have in mind
and the support you need.