Mid-term & managed retail / SoHo, New York

Adidas Y-3

A managed Y-3 flagship in SoHo.

Location: SoHo, New York
Retail program: Mid-term & managed retail
Status: Completed store

The completed Y-3 SoHo store with apparel rails and sculptural product displays

The project

Our work with Adidas Y-3.

Retail by PopUp’s Y-3 SoHo partnership spans location and leasing, design and store delivery, and ongoing management. The New York flagship brings apparel and footwear into a store we continue to operate and maintain.

01 / Inside the partnership

From the property search to the finished store.

Our work on the SoHo flagship includes the location, leasing, design and delivery. The property and store development sit within the same partnership as the team responsible for running the location.

Product display details inside the Y-3 store.

02 / Inside the partnership

Apparel and footwear on one retail floor.

The completed interior combines apparel rails, tables and individual product displays. Wall displays and freestanding fixtures give the collection different ways to be presented as customers move through the store.

03 / Inside the partnership

An ongoing presence in two markets.

Retail by PopUp supports store operations, venue management, maintenance and marketing for Y-3. The relationship extends to West Hollywood, where we supported delivery of an interior concept by VAUST and continue the operating partnership.