U.S. market entry / West Village, New York

CandyKing

CandyKing’s first permanent U.S. store.

Location: West Village, New York
Retail program: U.S. market entry
Status: Completed store

The CandyKing pick-and-mix shopping experience, photographed by Rachel Cabitt

The project

Our work with CandyKing.

CandyKing brought its Swedish pick-and-mix experience to 306 Bleecker Street in New York’s West Village. Retail by PopUp supported the location and leasing, designed and built the store, and manages the team and daily operation.

Pick-and-mix experience photography: Rachel Cabitt, as featured on PopUpAgency.com.

01 / Inside the partnership

A candy wall built around pick-and-mix.

Rows of clear bins let shoppers see the assortment and choose their own mix. Digital graphics above the long display bring CandyKing’s purple and yellow identity into the room. The product is both the reason to visit and the main feature of the interior.

The long pick-and-mix candy wall inside CandyKing’s 306 Bleecker Street store.

02 / Inside the partnership

We run the store after it opens.

Our role includes recruiting and training the team, serving customers, keeping displays stocked and handling replenishment. Retail by PopUp manages the daily operation at Bleecker Street, giving CandyKing a local team responsible for the store.

03 / Inside the partnership

New York operations. A Swedish brand.

We coordinate marketing with CandyKing’s global team. Product and global brand decisions remain with CandyKing; our team supports the New York store, its merchandising and its customers.