Formats & operations
Mid-term & managed retail
Establish a retail presence for a longer run than a short pop-up, with a term suited to the property and your plans. We can develop the store and manage staffing, merchandising and daily operations.
Discuss your project
How we can help
Store development and daily management in one partnership.
- 01
Retail format & location strategy
Review the intended term, assortment and reasons for maintaining a physical presence.
- 02
Property coordination
Coordinate property requirements, access and landlord information with the store plan.
- 03
Store development
Develop and deliver the space, fixtures and merchandise presentation.
- 04
Ongoing operations & merchandising
Manage staffing, customer service, replenishment and visual merchandising within the agreed scope.
Planning your project
What is mid-term retail?
Mid-term retail sits between a brief pop-up and a conventional long-term flagship commitment. The format, term and operating responsibilities depend on the property and commercial agreement; there is no single standard duration.
Tell us which city or property you’re considering and when you hope to open. Share any plans already in place so we can discuss the work you need and how we would support it.
Start a conversationThe work in practice
Adidas Y-3
A managed Y-3 flagship in SoHo.
View the projectFrom the retail journal
Before you begin.
Rehearse a normal day before opening day.
The ribbon is optional. A team that can find a size, receive stock and handle an awkward question is essential.
What to notice in your first month of retail.
Before drawing conclusions about a market, get closer to the ordinary questions and small points of friction inside the store.
Talk with Retail by PopUp
Tell us about
your next store.
Share the city, the opening you have in mind
and the support you need.