Your global team
Your brand.
Your direction.
- Brand standards and creative approvals
- Product and assortment decisions
- Commercial priorities and investment decisions
U.S. market entry / International brands
Your first
U.S. store.
A local partner.
Bring your brand to the United States with a team that connects the property, the store and the people who run it.
Discuss your U.S. store
CandyKing / Swedish heritage. A New York address.01 / Your local retail partner
A team on the ground.
Before and after opening.
Retail by PopUp is the retail strategy, development and operating division of Pop Up Agency. We help international brands turn a U.S. opening into a working store, with support for the property, design, build, staffing and daily management.
- 01
Plan the store
Agree the customer, assortment, format, investment parameters and markets to explore.
- 02
Find the location
Compare properties for visibility, usable floor area, storage, deliveries and the work needed to open.
- 03
Design & build
Develop the layout and fixtures, coordinate fabrication and installation, and prepare the store for merchandise.
- 04
Staff & operate
Train the team and manage customer service, stock, merchandising and maintenance within the agreed scope.
Location search, store delivery and ongoing management.Explore our retail services
02 / The partnership in practice
CandyKing,
in New York.
Swedish heritage. A first permanent U.S. store at 306 Bleecker Street. Retail by PopUp supported the location, designed and built the store, and manages the New York operation.
Our team runs the New York store.
Retail by PopUp’s role spans store development, staffing, customer service, merchandising, replenishment and day-to-day coordination.
Marketing with CandyKing’s global team.
Marketing is developed with CandyKing’s global team, keeping the New York presence grounded in the brand’s Swedish identity.
03 / Local and global responsibilities
Your headquarters.
Our local responsibilities.
A clear division of responsibilities keeps local decisions connected to your brand. We agree the scope together, before the work begins.
Your brand.
Retail by PopUp
The space, the build
and the store team.
- Location search and store development
- Design, build and opening coordination
- Staffing, merchandising and daily operations
Built around your team. Your existing design studio, architects and specialist advisers can remain part of the project.
Working with Retail by PopUp
What we do.
What you review.
You may need a partner from the beginning or help with one part of the project. We define the deliverables, responsibilities and approvals around that brief.
Plan the store
Your assortment, intended customer, target cities and reason for opening.
What you review
A brief covering the format, location requirements and services you need.
Agree what you want to open.Evaluate the address
Property searches and walkthroughs that consider customer access, stock and daily use.
What you review
A property comparison showing trade-offs, required work and unresolved questions.
Choose which properties to investigate further.Design & build
Store concepts, layouts, materials, fixtures, fabrication and installation coordination.
What you review
The drawings, visualizations, cost estimates and schedule agreed for your project.
Review the design, cost and opening schedule.Open & operate
Staffing, training, customer service, merchandising and replenishment for managed stores.
What you review
A store team with agreed responsibilities, training and a way to report to headquarters.
Know who runs the store and handles problems.The exact scope is agreed for your project. Leasing, legal advice, architecture, permitting and other specialist roles are assigned with your team and advisers.
The first U.S. store guide
Look beyond the rent
and the rendering.
Property comparisons, budget gaps, stock calculations and opening rehearsals. Eight chapters with examples you can use to evaluate the store you’re planning.
Preparing to contact us? Create a short store brief.04 / Prepare for a first meeting
Create a short brief
for your store.
Choose your format and stage, then add your market and timing. Save the brief or include it when you contact us.
Your plansStart with what you know
No email required. Your choices stay in this page until you download the brief or carry it into an inquiry.
Questions for your meeting
Decide what you want to learn from the first store.
Start with the customer, the purpose of the store and the markets you want to understand.
- What should the first store help your business learn?
- Which customers and neighborhoods are you considering?
- What needs to stay consistent with your home market?
Before we begin
A few things
you may be
wondering.
You don’t need every answer to start a conversation. Here’s how we approach the practical questions behind a U.S. opening.
Talk with our teamDo you work with international brands opening their first U.S. store?
Yes. Retail by PopUp helps international brands connect U.S. location strategy, store development, staffing and operations. CandyKing’s first permanent U.S. store on Bleecker Street is one example of that local partnership.
Can you manage the store after it opens?
Yes. Depending on the agreed scope, our team can handle staffing, training, customer service, merchandising, replenishment and day-to-day site coordination. We define responsibilities with your team before launch.
Do we need a full-service engagement?
No. We can discuss a complete retail partnership or a focused scope, such as venue scouting, design and build, opening support or store operations.
Which U.S. markets do you work in?
Our retail portfolio includes New York, Los Angeles and New Jersey. We evaluate other U.S. markets around the brand, property opportunity and delivery requirements. Tell us where you are considering opening.
What budget and timeline should we expect?
The property can change both substantially. An existing store with usable services presents a different project from a space needing major work. We review the site, design, required approvals, procurement and operating needs before discussing a budget and opening schedule.
What should we bring to a first conversation?
Your brand, home market, target U.S. cities, intended format and opening window are a useful start. An early idea is enough; you do not need a finalized site, design or brief.
The retail journal
Choosing a location?
Start with these reads.
Market entry4 min read
Your first U.S. store starts before the lease.
Storage, staffing, stock and service can change which property makes sense. Bring them into the search before you fall for a storefront.
Read the article
Retail strategy3 min read
Pop-up, mid-term or flagship: which store fits the plan?
A short run, a longer trial and a flagship involve different commitments. Compare what you want to learn with what each format takes to operate.
Read the articleAlready in the U.S.?
Planning an additional location?
Talk with Retail by PopUp
Tell us about
your next store.
Share the city, the opening you have in mind
and the support you need.