Brand renewal & expansion / Williamsburg, Brooklyn

Brooklyn Industries

A renewed identity and Williamsburg flagship.

Location: Williamsburg, Brooklyn
Retail program: Brand renewal & expansion
Status: Completed store

Brooklyn Industries retail floor with apparel displays and pallet tables

The project

Our work with Brooklyn Industries.

Following the brand’s acquisition, Retail by PopUp developed Brooklyn Industries’ renewed identity and designed and built its Williamsburg flagship. The work also includes a companion outlet at Jersey Gardens, with ongoing brand and visual merchandising support.

01 / Inside the partnership

The wordmark, the type and LIVE WORK CREATE.

The identity work brings the Brooklyn Industries wordmark together with Franklin Narrow Bold typography and the brand’s LIVE WORK CREATE language. These elements carry through the store’s graphics and product presentation.

The street-facing arrival into the flagship.

02 / Inside the partnership

Timber, metal and the collection.

Timber display tables, metal rails and wall-mounted displays organize apparel and accessories in the Williamsburg flagship. Store design, build and visual merchandising were developed alongside the renewed identity.

Apparel and accessories presented in a consistent merchandising system.

03 / Inside the partnership

A flagship and a place for past-season collections.

The Jersey Gardens outlet presents past-season product in a different retail setting. Both stores use the renewed Brooklyn Industries identity. Our continuing support includes the brand and visual merchandising.