Market & location
New-market expansion
Develop a new flagship, outlet or additional store. We evaluate locations and adapt the layout, product presentation and opening plan to the customer, assortment and property.
Discuss your project
How we can help
Open the next location with local support.
- 01
Market & neighborhood evaluation
Compare neighborhoods and properties for the intended customer and store format.
- 02
Flagship, outlet & format planning
Plan a flagship, outlet or additional store around the assortment it will carry.
- 03
Consistent brand expression
Adapt the layout, materials and displays while retaining the brand’s recognizable identity.
- 04
Coordinated store delivery
Coordinate design approvals, installation, merchandise arrival and preparation for opening.
Planning your project
Can you support additional stores as well as a first launch?
Yes. Our retail work includes Y-3 locations in SoHo and West Hollywood and the Brooklyn Industries flagship and outlet program. We shape each additional location around its role in the wider business.
Tell us which city or property you’re considering and when you hope to open. Share any plans already in place so we can discuss the work you need and how we would support it.
Start a conversationThe work in practice
Brooklyn Industries
Past-season collections at Jersey Gardens.
View the projectFrom the retail journal
Before you begin.
Choosing a U.S. retail neighborhood from abroad.
A familiar district name is a starting point. The next step is understanding the streets your customer might actually use.
Your assortment belongs in the floor plan.
A display can look perfectly proportioned and still leave half the collection waiting in the stockroom.
Talk with Retail by PopUp
Tell us about
your next store.
Share the city, the opening you have in mind
and the support you need.