Brand renewal & expansion / Jersey Gardens, New Jersey

Brooklyn Industries

Past-season collections at Jersey Gardens.

Location: Jersey Gardens, New Jersey
Retail program: Brand renewal & expansion
Status: Completed store

The completed Brooklyn Industries outlet storefront at Jersey Gardens

The project

Our work with Brooklyn Industries.

The Brooklyn Industries outlet at The Mills at Jersey Gardens gives past-season collections a dedicated store. Retail by PopUp’s work includes retail development, identity, store design and build, and visual merchandising.

Completed outlet storefront photography courtesy of Brooklyn Industries.

01 / Inside the partnership

A separate store for past-season product.

The outlet has a different purpose from the Williamsburg flagship: a dedicated destination for past-season collections. Retail by PopUp supported the development, design and build of the Jersey Gardens location.

02 / Inside the partnership

The renewed Brooklyn Industries identity.

The wordmark and visual identity used in the Williamsburg flagship also appear at Jersey Gardens. The two stores share the brand’s identity while presenting different assortments.